Are you into an auto repair shop? This article will be useful to owners of auto repair shop who plan to independently engage in SEO-promotion, as well as professionals who want to work with this particular niche.
Obviously, to promote your online auto repair shop in this niche and also maintained the customer flow is the most difficult task. This is due to several factors:
Low investment. For example, in the insurance industry or in the banking sector investments are required by orders of magnitude higher.
Car service sites do not need complex and expensive functionality, nor do they require exclusive design.
Due to lack of resources or knowledge, most service station owners do not do Internet marketing.
SEO for your auto repair shop will not cost you much neither will you need a huge capital to setup a site or blog.
However, If you do it right, you can beat the competition with relatively little effort.
Immediately, we note that to reach the top is not enough to simply acquire a mediocre site and post 20-30 articles on it. For an effective result on your site for the auto repair shop, you need to work continuously and comprehensively on digital marketing. People search Google, Bing, and other search engines for the auto shop that is near. The following are necessary steps for the site made for the auto repair shop.
Create the structure of the site, make it convenient for people and search engines;
make technical site optimization;
work on the CTA (call-to-action) and add elements that affect the conversion;
regularly fill the site with content;
increase the credibility of the site.
Before starting the SEO guide, you need to know and take into account some features of the niche (auto repair).
Car service – local business. Therefore, the site needs a clear regional linkage. Mostly car services should focus on getting traffic from their city visitors. In cities with a population of over one million people – to the closest areas.
The most important information for potential customers is the address of the service center and the list of services. It must be placed on the first page of the site.
It should be added to those directories and sites-aggregators, which are shown on the first page of the issue on your target requests. Such sites are constantly present in the issuance and can give additional traffic.
Geo-dependent issue. For key phrases related to the auto service search, the issue is formed based on the location of the user. Therefore, the company must be present on Google and Yandex maps.
We must not forget about optimizing the site for mobile devices. Most “hot” customers are looking for the nearest auto repair from their mobile because they are on the road. For such clients, the adaptability of the site and ease of viewing from smartphones is important.
Do not spend a lot on an exclusive design. The key requirement for it is to be simple and straightforward.
Now go directly to the promotion of the site for your auto repair shop.
Phrases related to the activities of the business: auto repair, auto diagnostics, service stations, etc.
Types of services: engine diagnostics, window repair.
Geo-queries (names of cities, streets).
Requests for car models: Chevrolet, Nissan, Mercedes.
For you to start getting customers to your auto repair shop using the SEO tips, you need to follow the step by step guide below:
Title optimization and Keyword Research
Prior to the content development, there is need to carry out all the necessary research of Keywords that will be used in your content. I will recommend SEMRUSH as the keyword tool because it allows you to channel your keywords according to your preferred location. Obviously, if your auto shop is in the USA using a keyword that is being requested by the people in Nigeria may not generate potential customers even though there will be many readers to your content. SEO for the auto shop is not just to get traffic, but to get customers to your car repair shop. So, using the magic keyword tool in your SEMrush dashboard, input your keyword “seed” This can be auto gear or any car model of your target, choose the country where your auto shop is located. At this point, you will see different keyword request with their volume. It is advisable to choose the one with high volume with less search difficulty.
The next thing is to generate a title for your content with the keyword of your choice. If this is difficult for you, easily you can search the keyword on Google and you will see different results with title, you can choose and do some little changes on any. For example, if your keyword is “auto gear” and you want to generate the optimized title, The important note you must consider is that you are not selling auto gear part but just to repair and your potential customers may find themselves stuck on the road looking for a way to resolve the auto gear challenge. Most of them quickly open their Google to search the query “auto gear” at this point the best-optimized title should be “How to repair your DGO auto gear” or any types of gear that you can repair can replace the DGO auto gear. What do you think will happen immediately your potential come across this title? No doubt, he will click to read how he could get himself out of the shit! Hence, you have fully optimized your title. The next thing is to develop your content matching your title.
Now let us move to the text Optimization section. While writing your content, you must the keywords in a various sentence of the content. More also, you should use headings (title tag and main title H1), main text, text fragments, link anchors. Most importantly, SEO optimization of your content should never be overlooked. I recommend the Premium Yoast SEO plugin for WordPress users. With this plugin, you can use multiple keywords inside your content with a box to add synonyms of each keyword. After you have written your content, then copy it down to your site for publication. Make sure you have already activated the plugin. On your publishing page, there is a section for Yoast where you can input your keyword, meta description, e.t.c If your content is properly optimized for those keywords, the green colour will be displayed. If there are some things to be done for better optimization, the Yoast plugin will prompt you on necessary things to be fixed. Inside your content after providing a solution to the auto problem, kindly include a call to action. Obviously, 60% of those that will read your content won’t be able to fix it by themselves. Therefore, they will need a professional that can help them out. You can put your phone number or the address of your auto repair shop. They will definitely locate you if you are nearby.
Your content doesn’t just appear on search engines magically. There are some things that should be done technically. However, for your content to be indexed by Google, you must submit your sitemap to Google webmaster console. You can easily do this by accessing the Google console with your already registered Gmail account. Add new property, and verify your domain. After verification, navigate to the sitemap on your console dashboard and add your sitemap. Your sitemap should be “yoursite.com/sitemap_index.xml” or “yoursite.com/sitemap.xml” for those using the Yoast plugin.
The other technical SEO factors to consider are:
Availability of site pages in the index and accessibility for search robots;
links on the page;
Image optimization(Using Alt);
The correctness of the robots.txt file;
The presence of hidden blocks, scripts and many other nuances.
This is the whole complex of interior work, eliminating technical problems, working on the site structure, improving usability, preparing the content, filling the site, etc. The main goal of this work is to make the site attractive for search engines and convenient for customers.
Increasing the link popularity of the content post, increasing its citation. Building a quality link profile without the risk of falling under the filters of search engines will improve ranking on search engines. You can generate backlinks for your site using the free backlinks generator tool.
In conclusion, it is very important to understand Google analytics, install Google Analytics on your site for tracking purpose. It allows you to see the full report of your site statistics. Before installation, you must add your site to Google analytics. However, it is possible to see a good volume of SEO traffic to your content with no customer! It is as the result of your poor CTA and targeted keywords.