One of the goals of using LinkedIn is to build a network of strong links. You can also add strong links and bet on quantity, but basically there are real relationships you can count on. I will teach you how to build strong network with LinkedIn by adding some categories of people.
To build your network on Linkedin, you can evaluate and add the following people:
Add people that you know
Among the first people to add to his LinkedIn network, there are those you know: family, friends, sports, common interests, etc. Even if you will probably not do “business” with them, it helps to diversify your network and include quality links. Since Linkedin’s magic is often done at the level of the second degree (the network of our contacts), it increases the probabilities of interesting opportunities over time.
Add people that you meet
Do you attend events at the chamber of commerce or private groups? Do not forget to invite the interesting people you meet during these. Tell yourself that a meeting is the opportunity to put 2 networks in contact, not just 2 individuals. Take advantage of the fact that you met and then continue the relationship online. This can be a good means of building your LinkedIn network.
Add people who studied with you
The connections you make during your studies – including at university, but also in continuous improvement – can be weak to very strong. Even if you lost sight of each other along the way, these links remain. It’s a great opportunity to get back in touch and see where everyone is. In addition, it allows once again to diversify your network with quality links.
Who worked with you (and current colleagues)
You spend a lot of hours each week working with colleagues. Some leave and new ones arrive. By adding these, you keep your network alive and active in your industry. You can even get recommendations in the form of texts or in the form of skills validation.
For those who are starting their careers, they may be people you have met during an internship or summer job. Once again, keep in mind that magic often happens in the second degree of the network.
Add people who are members of the same groups as you
You are in different groups on LinkedIn and you like some of the comments? Start a conversation and invite them if it seems mutually beneficial. In addition to improving your network, it usually increases trust in the group as well as members’ commitment to it.
Add Who viewed your profile
Regardless, a LinkedIn member who is viewing your profile usually leaves a trace (unless it’s in private mode ). So you can find out who these visitors are. By analyzing their profile, you can decide whether to invite them or not. If you think this is a good addition and that eventually these people can help you achieve your goals, go for it. Take advantage of this visit to send a personalized invitation.
Add who invited you
Most people do not personalize their invitations. Besides, Linkedin does not even offer the possibility to do it in certain places. It should not be taken for granted that the person is lazy or malicious.
Without customization, you can not know why these people wanted to invite you. You can decide to add them or not by looking at the profile. You can also ask them for clarification before accepting. An important warning: pay attention to fake profiles. There are more and more.
Add those that match your search criteria
You can decide to add people by searching with specific keywords. The advantage here is that you decide who you invite. You can strengthen or diversify your network, according to your objectives. In some cases, it may be interesting to target people who are active on the network, or even well-established influencers. Take care to personalize the invitation by indicating why you want to connect to them.
Add those that Linkedin suggests to you (Do you know them?)
Linkedin’s algorithm allows you to suggest a list of names of people you may know. Available via the header , this section can be interesting to connect to people you do not think. How does it work? It is specified in the help:
Do you know them ? suggest you relationships based on:
- Common points between you and other members. For example, you could have common relations, profile data and similar experiences, a job in the same company or sector, or attended the same school.
- Contacts that you have imported from your e-mail and mobile address books.
Add who are part of your contacts network
It is possible to see the recent additions of some of your contacts. The easiest way is to look in the news feed by ranking them with the “Recent News” filter. You will see the most recent additions. You can also identify some very active contacts and look in their contacts for the latest additions. Be aware that some block this feature. I want to say that you have to be careful with this technique, because you can quickly pass for a “stalker”.
There are many ways to build your network. Make sure they look and help you achieve your goals in the short, medium and long term. Bet on quality and diversity to deal with all eventualities. In terms of quantity, it’s a double-edged knife. On the one hand, you can gain visibility. On the other hand, some features will be less effective and a lot of “noise” will disrupt your news feed and your search results. It’s up to you to see and test.