LinkedIn has turned to where people look out for influencers, business partner, ideas, and job seekers that can help to grow their establishment(companies). For you to enjoy the benefits of LinkedIn, your LinkedIn profile must be fully optimized for maximum exposure. Well, you don’t need to stress your brain thinking how to get yourself connected with influencers on LinkedIn. Our guide will help you to optimize your LinkedIn profile in 2019.
Add Your profile picture and background picture
It is advisable to use a high-quality professional image, preferably 400 x 400 pixels and the image should be made visible to everyone both your contact and those in your network can see your profile picture. Well, you can set this in your profile page by navigating to your own profile and clicking “Edit Public Profile and URL” in the upper left corner. The left column summarizes your current visibility options. You can choose your profile photo for your contacts, your network, or any LinkedIn or “public” members. Changing the visibility of your profile photo to your audience makes searching Easier. From those who search in search engines or other networks.
Not only that, but you can also use good quality wallpaper that represents your business or why you work for it. You can also choose an image that represents something that interests you. Image of 1584 x 396 pixels is appropriate for the background image on LinkedIn.
Add Your headline and Resume
Describe in your title what you do with just the 120 characters or less. While doing this, be unique and creative, and let your title(Headline) be informative. More also, make sure you include the most relevant and easy-to-find keywords when searching for professionals in your LinkedIn experience area.
Make your resume short and interesting, pay attention to the keywords and update them regularly to make sure they are as accurate as possible. In the Summary section, you can add high-quality media. It is advisable to take this opportunity and add relevant resources to provide the visitor with his or her work, brand or influential characters, such as a speech or link to a message indicating their work.
Add And Update Your Workplace information Regularly
If you want to optimize your LinkedIn profile for maximum exposure, this is a must for you. Do not include all of your previous work unless there is a need for you to do that. Instead, you can focus more on the experiences and job that will benefit you the most, and list out your best priorities and accomplishments.
Do not forget to update your current position from time to time as you occupy a new position in your place of work. Many people only update their work experience after leaving the office and changing jobs. However, many of us feel that our job descriptions change as we work. If you are involved in an interesting project or if you have achieved something extraordinary in your current place of work, it makes sense to update it to reflect your current professional experience.
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Add Your Skills And Get Endorsement
You will need to add skills to your profile, and ask your relatives, friends, and colleagues to endorse you appropriately. Regarding LinkedIn skills, there is nothing left: it is better to include one skill and get endorsed rather than listing different types of skills, but no one supports them. Also, be sure to update this section several times a year: If you are learning a new skill or if you feel that one of the listed skills no longer suits your business interests, make the appropriate changes. This is a way to optimize your LinkedIn profile for maximum exposure.
Edit Your Profile URL
Navigate to your LinkedIn profile. In the upper right corner, there is “Edit Public Profile and URL” block. Click on this window.
In the upper right corner, there is an option where you can edit your profile URL again. This is an opportunity for you to clean up your URL and make sure that the URL are no the default one comprising numbers and letters. Make use of your name or your business name. This makes it easy to crawl by Google or Bing. Since your URL is cleaner.
Request For Recommendations
LinkedIn recommendations are becoming increasingly popular and important in business settings. This has been another way to optimize your LinkedIn profile for maximum exposure. Well, we have two different ways to get recommendations:
- The first way is to send a request to your LinkedIn contacts, ask them to write a recommendation for you.
- Secondly, you can write a recommendation for someone and them to write a recommendation for you. The more helpful and specific your recommendation is, the better the recommendation that you will get in return.
For you write a recommendation, you can search for the buttons to request and write a recommendation to access your contact’s profile page and click the white Plus button next to Message.
Add Your Articles
Well, we all know that LinkedIn is not a blogging platform where you can be posting articles on regular basis, but did you know that if you are adding new articles at least once in a month will be a great way to optimize your LinkedIn profile page. It will improve your innovative leadership and brings out your professional perspectives.
Writing and publishing an article in your LinkedIn profile can help you develop and maintain leadership on those specific topics.
There is no doubt, all the articles posted on LinkedIn are indexed by Google and other search engines. As long as Google and other search engines update its text, Surely, your LinkedIn articles will be on the search engines.
While writing, focus on the images and the title length. It must not exceed 60 characters. More also, Add relevant tags to your article on social media before you publish your article on LinkedIn. If you can imagine that some set of people can appreciate the article, also indicate it in your text. Obviously, organic traffic that LinkedIn articles receive is very low. However, the best way to optimize your articles on LinkedIn is to add keywords, tag more people. This will increase your post reach and eventually increase the number of people viewing your LinkedIn profile.