Which social media sites to choose in 2019? What are the major social media sites? What are the important social media on which to consider for your brand? Well, it is difficult today to ignore social networks in its marketing strategy on the Internet. In just a few years, social networks have become a tool to create a community around your brand, to hire and find new customers and to supplement your sources of traffic. You don’t need to just choose one as your main marketing tool, you can explore all these social media sites with the help of social media managing apps!
The top social media sites in 2019 For Social Media Influencers
Despite the fierce competition between brands and the resulting decline in publication reach, the world’s largest social network has surpassed the 2 billion active users and continues to innovate to strengthen its position as an intermediary between users and businesses.
This wonderful social media site can be considered for your brand in 2019, your products are shared by Facebook on the News Feed of users and through its recommended videos, the video in the broad sense (native videos, live video, and 360 videos) is increasingly exploited by companies but there is still room. Stories are also the format that still performs on Facebook. On the other hand, it is necessary to make a reason and to integrate paid campaigns in your marketing mix under penalty of going under the radars of your customers.
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Brands are experiencing a steady erosion of Instagram’s Instagram reach and subscriber growth. Instagram has come of age and is now following Facebook’s path by incorporating an algorithm to determine the relevant content to appear in the users’ photo feed. However, for niches particularly suited to sharing visual experiences and lifestyles (fitness, beauty, healthy, cooking), Instagram is always the channel to focus.
Share your visual experiences and a lifestyle (your life, that of your company, your customers) rather than relay classic publications or downloaded photos. Also use the native features of Instagram: stories, short videos, filters, collages. Test advertising on Instagram to complement your classic campaigns. Call-to-action buttons in sponsored publications now allow you to generate non-Instagram traffic.
Linkedin has successfully negotiated its turn by becoming a content publishing platform to go beyond the simple database of profiles that it was before. Moreover, the advent of social selling techniques actually allows LinkedIn to play a lead generation role.
Your Linkedin strategy in 2019: Publish regularly “storytelling” posts, videos, but also photos. Also, use the “Articles” feature to post long posts directly on Linkedin. But it is important to build your LinkedIn network.
Feel free to tag your network and engage your employees to relay your content in a structured way. Finally, integrate your sales teams to think about the strategy to implement on Linkedin to generate leads.
According to a Cisco study, 82% of the flow of information on the Internet will be related to video in 2020. With over a billion active users. Youtube is in a favorable position to continue to play a role but will have to pay attention to the irresistible rise of Facebook in the classic horizontal video and Snapchat and Instagram on the vertical video segment. Youtube is still the 2nd largest search engine in the world behind Google and can count on.
Although lack of growth with the general public, Twitter is nonetheless the platform of excellence to speak of, work its image and its relationship with its customers. In fact, journalists, experts, politicians, leaders, influencers are on Twitter and their comments are regularly repeated in the media.
After a phase of explosion first among young people but not only, Snapchat is today losing ground against the counter-attacks of Facebook and Instagram (stories, filters, effects…) and its failed redesign. But with its 10 billion videos were viewed every day on Snapchat (figures April 2016) thanks to videos produced by users, brands, and media, added to the arrival of new features may suggest that the application will rebound.
Use stories to communicate with your contacts with visible messages 24 hours. Share on Snapchat what is not meant to last, a spontaneous idea, a reflection, a moment to share, a unique event …
Pinterest is growing (250 million active users in 2018) even if we hear less than others. Still, Pinterest has huge potential for product sales: “75% of the 50 billion pins are brand-related. So, you can simply utilize this network for your brand in 2019.
TikTok is a mobile application for recording short videos and applying effects, filters and music. The application is a hit with young people especially since the purchase and integration of Musical.ly with already 500 million active users :
Whatsapp + Facebook Messenger + Wechat + Viber
Instant Messaging applications are growing faster than traditional social networks, and many of them have exceeded one billion active users. Whatsapp has launched a Business version, Facebook Messenger now includes advertisements while Facebook ads now allow redirecting requests to Messenger, Viber has launched groups of almost unlimited size. What are its uses? Hard to say but the messaging already replace the SMS and could gather an ever larger number of conversations that were previously public in social networks.
Telegram is a messaging application with the ability to create public (or private) channels, which allow you to publish content that your subscribers can read little by little or in one go when they have the time. A great alternative to make sure your posts will not be filtered by an algorithm like Facebook, Instagram or Twitter.
Medium has made a name for itself among content creators but still remains very English-speaking. However, an interesting feature: the “Letters” that can send an email to all your subscribers when you publish a story on Medium.
Quora has been a nice question and answer platform that you can consider for your brand in 2019. I also categorized this platform like social media sites because of its functionalities. However, before you can use Quora to drive customers to your brand, you must be active users that always provide solution or answers to questions. With your answers, you can recommend your products that are relevant and helpful to the question.