Messaging in Viber is another way to convey important information to potential and existing customers(Viber marketing). In messages, you can congratulate them on holidays, talk about promotions and discounts, invite them to open a new branch, arrange a total sale. Mailing in Viber is more convenient than SMS mailing, because you don’t have to shorten the message as much as possible. You can attach a bright picture to the message, and in the text itself – describe in detail the conditions of the action, put a button for a call to action.
In this material, you will learn why doing messaging in messengers is better than via SMS, and in what ways you can configure it.
Why is better than SMS
Messages in Viber and SMS are two popular ways to advertise goods and services by phone number. Each of them has its pros and cons, which should be considered before the mass mailing.
Group Messaging in Viber
Group messaging to Viber is the design of messages, payment only for delivered messages and detailed reports on the mailing list.
Making a creative message to send to Viber is easy. Write the text up to 1000, add it with a bright banner, add a clickable button that will redirect the user to any page of the catalog in the online store.
Why Viber Marketing is better than SMS
To make some kind of design in the SMS-mailing is unlikely to succeed. The use of emoji is additional impact on the audience. But do not forget that you are limited in the number of characters – no more than 70 in one message.
When sending via Viber, you pay only for delivered messages. If for some reason it does not reach the user, for example, because of the expired waiting limit, the money from your account will not be written off. When sending SMS money is debited in any case.
For each newsletter, you will have detailed statistics. You will find out how many people received and opened your message, how many were referred by links in the text. Be sure to include UTM tags so that conversion and conversion data from the mailing list appear in the pass-through analytics reports. Find out how many people read your SMS more
difficult. We’ll have to use additional methods of analyzing the effectiveness of SMS distribution – for example, original promotional codes.
Cons For Viber Marketing
Cons of Viber marketing- is reached. It is legal to send messages only on its base – by the numbers of customers who have agreed to receive information about the news and promotions of the company. If you try to buy a base of numbers from someone, they may complain to the appropriate authorities. For violation number 152-FZ legal entities face a large fine.
The same minus and SMS-mailings. We’ll have to encourage customers to agree to leave you their numbers to which you will send promotional materials in the future.
Do not forget that only users of smartphones can view messages in Viber. Are you sure that most of your customers do not use “dialers” for communication and access to the network?
Another disadvantage is additional conditions for connection. In some services, there is a minimum amount of replenishment for connecting Viber-mailing. In addition, the larger the base of numbers, the less it costs to send a single message. If you have up to 1000 contacts in the database, the cost of sending to Viber will be equivalent to the cost of sending an SMS.
To make the SMS mailing as efficient as possible, you also have to spend money. The cost of messages will increase if you set up targeting by geolocation, socio-demographic data, interests, and additional parameters selected manually. After installing several filters of the audience, the price of one message can increase with time.
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The cost of Viber Marketing
Cost and tariffs of one of the services for Viber- and SMS-mailing.Distribution to customer phone numbers will be more efficient if you use both tools. Send customers a message to Viber, and for those who do not disclose it, send an SMS with the proposal. So, you accurately convey the necessary information to the recipients.
How to make a Group Messaging in Viber
Messaging in Viber are unofficial and official. They are also called gray and white, free and paid. Let’s look at their differences.
Unofficial service for Viber Marketing
Free, unofficial, mailings in Viber are available to any instant messenger user. The message can be sent to 50 contacts. The main condition is that your number should be stored on recipient devices. Otherwise, the message text will be hidden, and the instant messenger will warn you that there is no such contact in the address book, and there may be spam inside the message.
You can share information for free in a group chat, send it to your mini-base of contacts. Another option is to use a chatbot.
To send a message to Viber group of people, click on the icon with the image of the envelope at the bottom of the screen. If you do not have active chats, click on the “Create” button.
How to start Viber Marketing
In the new window, click on “New group” and add people from your contact list to the group. The maximum number of participants is 249 contacts.
Group Messaging For Viber Marketing
When the group is ready, you can send a message with important information to all contacts(Viber marketing). Attach a picture, sticker or doodle if you like.
In a group chat, you can share not only pictures, gifs, text messages, but also references to the position of the catalogs of popular online stores.
According to its base
By a similar principle, you can make a mailing on your contact database. Click on the “Create” button and select “Create a newsletter” in the list.
By customer base
There is a limit of up to 50 contacts. You can send users a message with text, picture, and text, drawing with a signature. Suitable, rather, for private conversations, rather than for business.
You can also send messages to Viber users using a chatbot. To create it, you will have to register an account at partners.viber.com, poke a little in the code, set up a chatbot and make it visible to your contacts.
Official Viber messaging for business
The official Viber newsletter can be configured through one of the instant messenger partners. For a fee, you will create a channel from which you will send messages to the database.
Advantages of paid messaging Viber:
text up to 1000 characters;
picture in one message with the text;
CTA button, which can be customized to your taste;
UTM tags in links;
Detailed mailing reports.
The number of messages in the paid list is limited only by your budget. You can send both 1,000 and 1,000,000 messages. To use a paid channel for distribution, you will have to pay a fixed amount every month. Each partner Viber determines its dimensions independently. The money will be charged only for delivered messages.
The best services and programs for messages in Viber
Here is a list of services that can be used for Group messaging in Viber.
SendPulse is a service with which you can easily create, configure and launch Viber-mailing messenger users from all over the world. The cost of message delivery varies by region.
Messages for distribution are easy to set up by templates. You can use the delayed launch and set up the function “Send SMS” – the user will receive an SMS if he does not go into Viber and does not look at the message.
Unisender is another official partner of Viber, through which you can run a paid newsletter. Sending messages only in Russia and some CIS countries – Belarus, Ukraine, Kazakhstan.
The service can be assessed for free – send out 1500 letters to 100 contacts.
MTS Marketer is a service for SMS and Viber mailings from a well-known mobile operator. Allows you to customize the newsletter on its own database and on the basis of the owners of SIM cards MTS. There is targeting by geolocation, socio-demographic data, interests, individual parameters.
Stream Telecom is a service for sending by SMS and instant messengers. Employees help set up and run advertising campaigns. A personal account can be replenished with any amount. The number of messages in the mailing list will depend on the amount on the balance.