What is Keyword Stemming?
Keyword stemming is the ability of the Google search engine to understand all the forms of the word, of a particular query that is being searched. Well, the word stemming is derived from the word “stem” or “root” form. Take, for example, if you make use of the word “sell” in your sentence. The keyword stemming algorithm will recognize other forms of “sell” such as ‘sold’, ‘selling’ and ‘sells’ also in the search query. So, when you make use of the word sell in your content, and search query contains “sold” it is the work of stemming to recognize the word “sell” as “sold”.
Google has been using keyword stemming in its algorithms over the years. Recently, Google’s search algorithm has become more modernized. The concise matching of keyword and its optimization has become outdated.
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For example, if you want to improve your text on the term “loves my ball”, you should also be able to use the term “loves my balls”. Google recognizes that loves my ball and loves my balls are essentially the same.
Stemming and Word forms.
When people talk about a derived keyword or a derivation algorithm, it means that this algorithm can recognize different word formats for a particular keyword. We do not automatically recognize synonyms, but you can enter them and we will take them into account in our SEO analysis.
Perhaps we should call our derived function the forms of our words. However, it is a difficult word to explain to people. That’s why we stick to the word forms.
Stemming and SEO
Google has become very intelligent. Understand the texts, and it understands the context To get a chance on the search engines, you have to write good texts that explain your authority on a particular topic. Content filled with keywords is no longer classified. Google hates it, users hate it.
You must use synonyms and related keywords in your content to read and rank! You must use different forms of words to write an easily readable publication. Users can search a query in a word form that is not used in your content, but stemming will optimize your keyword in different word forms.
The SEO industry has been talking about diversion and exit for over a decade. Linguists also talk about it. For a good reason, because the stemming allows them to recognize different forms of words.