The Google Blogger and WordPress have been regarded as the most popular blogging platforms out of the thousands that are in existence. But whenever we are talking about the giant blogging platform, bloggers will remove the cap for WordPress all because they understood the functionality of this platform. Well, Google Blogger is a free blogging platform which allows individuals to open his or her new blog and start posting right away! So much is not expected from it compared to WordPress that you will buy hosting package which will cost you at least $5 per month. Although, you can use a customized domain name on both platforms yet bloggers that are using Google blogger still felt somehow whenever they see fellow bloggers talking about the effectiveness of their blog SEO while using the Yoast SEO plugin. It has happened to me so I know what it means when your blog is not ranking well just because of the free blogging platform. In fact, you can check my blogger “codeknowhow.com.ng” I was so frustrated especially when my fellow bloggers talked about search engine optimization. Truth be told, those people that are using WordPress find it easy to get rank for a particular keyword compared to those using the free Google blogger. Obviously, it is not that WordPress is preferential but there are many plugins that make bloggers to optimize their blog post for better ranking. Well, Google blogger does not allow the use of a plugin, but I believe there is nothing impossible as long as SEO is not only for WordPress. This prompted me to go on research before writing about the Yoast SEO plugin for blogger. I took almost a week to search the Google, Bing, Yandex for Yoast SEO plugin for blogger. Here is the good news for those using Google blogger, you can also optimize your blog post just like when you are using Yoast SEO plugin for WordPress. You don’t need to be bothered about installing the plugin on your Google blogger which is not possible. However, follow these guidelines and you will find out you are using the Yoast SEO plugin for blogger. Oh, get me right! I mean everything I listed below is the Yoast version for Google blogger. Below are the steps on how you can optimize your blogger for better SEO performances.
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Verify your blog on Google and Bing
Yoast SEO plugin for wordpress has the feature where blogger or webmaster can easily verify their website ownership. There is no doubt this is a very good feature. But it can also be done for Google bloggers. All you need to do is to follow these procedures:
Visit Google.com/webmasters and signup
Add new property by entering your blog URL
Verify your ownership by any of the available means, preferably make use of the meta tag. Copy the Meta tag and paste in the header section of your blogger template. If you don’t understand how to do this kindly choose another means of verification.
Congratulations! You have successfully verified your website ownership making you the webmaster of that your domain. You can also verify your Google blogger on Bing and other search engine that you know.
Submit Your Sitemap on Search engines
Yoast SEO provides a sitemap for WordPress blog. Take, for example, if you are using Yoast SEO plugin for WordPress your sitemap will be yourname.com/sitemap_index.xml and the purpose of this sitemap is to feed the search engine crawler whenever you make a new post. However, there is also sitemap available for Google blogger. Copy out this your Google blogger sitemap and submit it on your Google search console. After verifying your blog ownership, you will see Submit sitemap as shown in the picture below.
Here is the Google blogger sitemap atom.xml?redirect=false&start-index=1&max-results=500
Optimize Your Content For SEO
This is another feature that Yoast SEO plugin made available to WordPress users. There is an indicator that shows if your content is well optimized for SEO. Green color signifies that your content is good for SEO, orange color signifies that your content is ok for SEO, and red color signifies that your content is bad for SEO. Follow the outline to obtain a better SEO performance as Yoast SEO plugin for blogger.
Title: Make sure you use targeted keywords in your title. Take, for instance, if your keyword is “Top 10 footballers” it must also appears in your title. So, whenever you are trying to create a title for your content, make sure that your keyword is in the title.
Content: Your content should be more than 300 words. Not only that, your targeted keyword should also have at least 0.5% density. The density of your targeted keyword in your content should be between 0.5% and 1.2%.
In your content, make use of the inbound link (link to other post within the blog) and outbound link (link to external website or blog).
Make use of the headings and punctuation correctly in your content to improve readability.
Image Alt: Don’t forget to use your targeted keyword as your image Alt. The name of the image you want use should be your targeted keyword.
In conclusion, the outline stated above is the Yoast SEO plugin for blogger, and it is the best way to optimize your Google blogger as Wordpress.